Most B2B teams agree on one thing: intent data matters. Where many still struggle is understanding when that intent is actually useful. Too early, and you are chasing curiosity. Too late, and the buyer has already decided — often with a competitor. The real competitive advantage of B2B intent data is not knowing who might buy [...]

Three browser tabs open: camel wool blazer, cream cable knit cardigan, tan leather bomber. Session duration: 22 minutes. Purchase history shows dark blue jeans bought eight weeks ago. The pattern is obvious—someone's building an outfit, mentally pairing each jacket with those jeans. Most e-commerce sites respond with generic "Customers Also Viewed" carousels. Maybe send a [...]